Greetings from the President
At 4x4 Engineering Service, our approach to manufacturing is guided by two core principles.
The first is listening to our customers. For example, when long-time Land Cruiser owners tell us, “I wish BRADLEY wheels were still available in the sizes offered years ago,” we take that feedback seriously. Of course, every business has financial considerations and operational constraints. Yet we believe it is essential to honor the voices of our fans and remain committed to that spirit.
The second principle is creating what we truly want to build. Our late founder, President Matsumoto, once said: “At the end of the day, we make the products we ourselves genuinely want.” Without the passion and perspective of being enthusiastic 4WD fans ourselves, we cannot deliver the products that truly resonate with customers. His words continue to shape the very foundation of our philosophy, a legacy that has been carried forward unchanged since our founding.
At 4x4 Engineering Service, our brands such as BRADLEY and Country Suspension have earned recognition and support from our valued customers. While our sales continue to perform steadily, we recognize the importance of taking on new challenges that push us beyond what we have achieved so far. One of those challenges is our commitment to global expansion. Our goal is not only to succeed in Japan, but also to build brands that stand strong on the world stage. At present, we have established distributors in 15 countries, and we are determined to further expand our presence worldwide.
When we look across the global 4WD market, we see that only a handful of countries have truly iconic brands. Japan, the United States, Australia, and parts of Europe all host distinguished names in this field. If BRADLEY can emerge as a brand chosen from Japan, we believe it can grow into one trusted by 4WD enthusiasts worldwide.
As we move forward, we remain deeply committed to our history while striving to create new value. We aim to be a company that our predecessors would be proud of, and one that continues to deliver products that bring joy to 4WD fans across the globe.
President and CEO Taku Kusugami
Founder's Message
We are a group that provides a “dream” for XC maniacs.
There are many Japanese made XC cars, such as Toyota Land Cruiser, Mitsubishi Pajero, Nissan Safari, ISUZU Big Horn, Suzuki Jimny, etc., which dominate the world.
Our company’s basic policy is to upgrade the advantages of those famous cars and create functional parts necessary for XC life.
Therefore, we are proud of the fact that the whole company is a “four-wheel drive maniac”.
The source of our product development is the voice of the four wheel drive maniacs all over the country, and the events such as JJ (Jeep Jamboree) where these people gather.
The knowledge and information obtained from these events is brought back to the company for analysis and created by our maniacal planning staff.
The created functional parts are fused with “function + quality + design” at a high level, and are tested at rally trade races such as Paris-Dakar and trial races held all over the country, and sent out to the world.
In the 1998 Paris-Dakar Rally, many of our parts were installed on Team Kanamori’s Land Cruiser, and we won the class championship.
Among those parts, the “BRADLEY-V” is regarded as the strongest in the world.
The BRADLEY series has been recognized for these achievements and has been genuinely adopted by automobile manufacturers.
With the confidence that we have gained in the 20th century, and with the expectation of a new cross-country life in the 21st century, we have opened this website of 4×4 Engineering Service.
We are proud to introduce many of our products here, so please take a look at them.
2001 Nobuhiro Matsumoto
Profile of Nobuhiro Matsumoto
| September 13, 1948 | Born in Kani-cho, Kani-gun, Gifu Prefecture, Japan (now Kani City, Gifu Prefecture) |
|---|---|
| August 1973 | Matsumoto Motor Company was founded and purchased FJ45V |
| 1975 | Buy a BJ40 |
| July 3, 2009 | The last car was BJ46 |