4WD wheels were mainly made in foreign countries in those days.
Although there were calls for authentic Japanese aluminum wheels that could withstand rough roads,
there were only a handful of wheels that could meet these demands.
We have taken a small step to change such a situation in Japan.
The BRADLEY is an aluminum wheel made exclusively for 4WD vehicles in Japan,
and was born from the extremely simple design concept of "making the best 4WD wheel", overcoming all difficulties.
This wheel, which has attracted the attention of rally drivers around the world and is still highly regarded as a masterpiece, is the starting point for us, and at the same time, it is a beacon pointing the way to the future.
BRADLEY is delivered daily to 4WD freaks who drive on all kinds of rough roads.
In the 40 years since its birth, BRADLEY has gradually evolved and various derivative models have appeared.
We want to take function, quality, design, and all other elements to an unprecedented level.
That feeling we hold is exactly the same today as it was 40 years ago.
BRADLEY V", which many Land Cruiser owners have great confidence in,
and The strongest forged model in the series, "BRADLEY FORGED Takumi", etc.
We have been producing genuine 4WD wheels that are worthy of the title of "Masterpiece".
We will continue to manufacture steadily and carefully.
40 years have passed since his debut.
A Brief History of BRADLEY.
Development started as a 4WD wheel with a 3-piece structure. The photo shows the first prototype disc made by cutting solid aluminum.
The BRADLEY-01, which follows the prototype design, and the BRADLEY-03, with its mesh design, are now available. The multi-piece wheels, which were beginning to be popular in the U.S. at the time, were adopted early on.
The BRADLEY05 is a forged 3-piece construction for greater ultimate durability, featuring a round hole design on the disc and available in seven colors.
The first one-piece construction wheel, the BRADLEY-08, was introduced. It was an 8-spoke design using low-pressure casting and was only available in 15-inch sizes.
The BRADLEY-02 forged 3-piece wheels were adopted as genuine parts by automobile manufacturers (Isuzu Bighorn).
The BRADLEY-V, which later became the standard model of 4WD-specific wheels, was introduced. Lightweight, 5-spoke, cast one-piece, 16-inch specs were at the forefront of the industry at the time.
BRADLEY-IX, the pioneer of the 17-inch size, goes on sale. This fully forged 2-piece construction (3-piece only for 17-inch) was later offered as a dealer option on Toyota's Lancre 80, 90 Prado, and Hilux Surf models.
The BRADLEY-K2, which follows the design of the BRADLEY-02, is positioned as a development model with further quality improvements.
The BRADLEY-VX, which uses the "Squeeze Process" that combines the design freedom of casting with the high strength of forging, is now available as a dealer option for the Toyota RAV4.
BRADLEY-VZ (Squeeze process 6-spoke 1-piece wheels) released. Line-installed on Nissan Terrano (R50 series) Limited.
Launch of the BRADLEY-ZERO, a 3-piece wheel with a forged disc and natural diamond-cut outer rim that offers greater design appeal.
BRADLEY-100 with squeeze process 1-piece construction, line-mounted on Toyota Kruger VS package
The BRADLEY-SS features forged discs and natural diamond-cut outer rims, with a reverse slim design and a three-piece construction. Available in 3 colors and 2 sizes, 16" and 18".
The BRADLEY-dt1 is a two-piece construction combining five soft, long roundish spokes and a precision rim. The disc and rim can be freely combined for a perfect match.
One-piece structural wheel incorporating the new technology of the time, the "crack forging method". The lightweight, high-strength concept of the BRADLEY series has been realized at a higher level. Size: 20 inches, designed to be installed on the RANKLE 100.
BRADLEY BRADLEY V Evolution
The first MAT PROCESS manufacturing method was adopted to achieve rigidity comparable to that of forging and an overwhelming weight reduction despite the casting process. The JWL standard is the only one to be certified, and all unnecessary extravagance has been eliminated to create a competitive 4WD wheel.
The rounded 5-spoke cast wheel, named after the letter pi, is one of the most popular and standard models in the BRADLEY series.
BRADLEY XD Ⅱ
BRADLEY-XD II is the latest evolution of the MAT PROCESS manufacturing process, offering light weight, high precision, and rigidity, while the deep rim and five rounded rims emphasize strength and beauty.
BRADLEY FORGED TAKUMI
The strongest Bradley ever, BRADLEY FORGED TAKUMI (forged 4WD wheel) is released. Reviewed from the basic material mold for forging to ensure the optimum cross-sectional approach, clearance, and wall thickness as a dedicated vehicle model design.
Original Sierra Cup
During the Bradley 40th Anniversary Campaign, customers who purchase a set of four BRADLEY wheels at an authorized dealer will receive an original Sierra cup.
For more information, please contact a BRADLEY authorized dealer.
*The event will end when all products are gone.
PROJECT OF BRADLEY 40TH #03
PROJECT OF BRADLEY 40TH #04